On a daily basis, we’re using email for a number of different tasks within our businesses. Many of us use it to send short messages and items such as quotations, invoices, order forms, brochures, invitations to events and reminders. However, email is also a great marketing tool and we can use it to promote our products and services. It is therefore important to continually grow our email contact lists in order to reach our target audience and maximise the potential number of leads we can generate through email marketing campaigns.
Here are some handy tips to help you grow your email contact lists…
1 Just Ask!
In order to grow our email contact list, the simplest thing we can do is to get into the habit of asking people for their email addresses. To help us to adopt this habit, we could set ourselves a target for the week, i.e. this week I am / we are going to obtain fifteen new email addresses for the email contact list. Incentives can also be introduced, as an example, provide a reward for the person who collects the most email addresses. Even if we’re working alone, it’s worth introducing a treat or some form of recognition for ourselves as a reward when we achieve our targets to make the process enjoyable and help us to maintain the habit of asking for email addresses.
2 Your Social Media Connections
Believe it or not, social networking sites help us to obtain email addresses. Every time we gain a new connection via LinkedIn, we gain another contact email address without even thinking about it. LinkedIn connections can be exported into a list containing the names of our connections and their email addresses that we can easily add to our email contact lists.
3 Collect & Log Business Card Details
98% of business cards contain a contact email address and the business cards we collect often end up at the bottom of drawers or in a pile on our desks. These email addresses can also be scanned or input onto a computer and added to our email contact lists.
4 Collecting email Addresses through daily business processes
What processes do we already have in our businesses that could help us to collect email addresses? It’s worth taking a little time to sit down with a pen, blank sheet of paper and cup of tea to think about current business processes to see if there is any ways email addresses can be collected within them. The questions below will help you get started.
· Can a request for an email address be added to an order form?
· Is it possible to ask for an email address during certain telephone calls?
· Can visitors submit their email address via the web site?
· Is it possible to supply information as an email so that an address can be collected?
As a bee collects nectar from flowers to produce honey, a squirrel collects acorns for food in winter, as a hobby a copoclephilist collects key rings – a philographist collects autographs – a tegestologist collects beer mats – an audiophile collects music – a philatelist collects stamps, it will certainly help you to increase business opportunities if you adopt the habit of collecting email addresses to add to your email contact list and use email as a marketing tool.
Message Takers Collects Email Addresses
As part of our telephone answering service most of our clients now ask us to collect an email address as part of our message taking process. We are very much in the habit of asking for email addresses each and every day. If you are looking for a standardised procedure for telephone answering that includes the collection of an email address from each call, we can certainly help you.
Grow your marketing lists with a little help from Message Takers. Talk to us today about a service that would help you! 01858 439000